Home RMW News Woodstock’s Investors Have Pulled The Plug

Woodstock’s Investors Have Pulled The Plug

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It’s official, the organizers of Woodstock’s 50th-anniversary festival have announced its cancellation today due to funding issues.

The festival was due to take place from August 16thtill the 18th and was to be held in Watkins Glen, New York.

This was to be the festivals 50th-anniversary celebration of the famous 1969 edition of the festival, which featured the now-legendary performances by Jimi Hendrix, The Who, and many more.

Today (April 29) the main source of funding for the event, Dentsu Aegis Network, said that they: “don’t believe the production of the festival can be executed as an event worthy of the Woodstock Brand name” and announced its cancellation.

“It’s a dream for agencies to work with iconic brands and to be associated with meaningful movements,” the statement begins (via Billboard). “We have a strong history of producing experiences that bring people together around common interests and causes which is why we chose to be a part of the Woodstock 50th Anniversary Festival.

“But despite our tremendous investment of time, effort and commitment, we don’t believe the production of the festival can be executed as an event worthy of the Woodstock Brand name while also ensuring the health and safety of the artists, partners and attendees.

“As a result and after careful consideration, Dentsu Aegis Network’s Amplifi Live, a partner of Woodstock 50, has decided to cancel the festival,” the statement continues. “As difficult as it is, we believe this is the most prudent decision for all parties involved.”

That being said, the organizers of the Woodstock 50 festival itself have made a statement to the Poughkeepsie Journal, saying: “Woodstock 50 vehemently denies the festival’s cancellation and legal remedy will (be) sought.”

We shall wait and see, but as of now, it’s starting to look highly unlikely that the event will see the light of day. Stay tuned…

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