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With iTunes Going, What’s Next For Apple?

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Yesterday brought the news that tech giant Apple is to retire iTunes. The announcement was given at the annual Worldwide Developers Conference in California.

Apple’s Chief Executive Tim Cook revealed details during a Keynote presentation at WWDC and explained that three separate apps, that will cover music, TV, and podcasts will replace the 18-year-old media library in as Apple attempt to rebrand the service.

Apple was clear that any podcasts, films or music bought by users prior to the swap will remain accessible via the new apps that will apparently be easy to navigate. We certainly hope so, Apple has tinkered around with iTunes over the years, and for a lot of early adopters have made what started as a fantastic idea into an unusable app.

iTunes was launched in 2001, allowing users to individually purchase, rent and download songs, albums and movies via the iTunes store. Four years ago Apple Music was released in June 2015 in over 100 countries and now has approximately 56 million paid subscribers.

All three new apps will launch in the next version of Mac OS, named “Catalina,” which will be released later this fall.

For those of you who fancy going back in time, check out Steve Jobs introducing the very first iPod at a low key event in 2001

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