Watch Arcade Fire’s New Music Video for ‘Electric Blue’

At the end of the month, Canadian art-rockers Arcade Fire will be releasing their fifth studio album Everything Now through Columbia Records.

Yesterday, Thursday, July 13, the groovy six-piece released a new track off their upcoming new collection of songs. Titled “Electric Blue,” the catchy four-minute and 18-second track shines with singer Régine Chassagne’s whispy vocals and a choir of illuminating guitar sounds. The official music video highlights a punk-glam Chassagne waltzing through the streets of New Orleans while garbage trucks drive through on a late-night cleaning frenzy.

Filmed during the city’s annual Mardis Gras celebration, the video’s directorial credit is given to The Sacred Egg, and Cousin Club, and produced my Julia Simpson (A Girl and a Gun, White Light.)

Other singles released from Arcade Fire’s Everything Now are “Creature Comfort” and “Signs of Life.” The Montreal-based act has given the world an extensive list of dance-inspired, pop-infused hits like “Rebellion” (2004), “No Cars Go” (2007), and “Abraham’s Daughter” (2012), and the groovy six-piece will soon hit the road to perform such hits on their 2017 Infinite Content tour of North America and Canada.

The first date lands on Saturday, August 6, at Grant Park in Chicago, Illinois, and the tour will wrap on Friday, November 3, at Air Canada Centre in Ontario, Canada. Other artists on the tour’s lineup include Angel Olsen, Wolf Parade, Broken Social Scene, Phantogram, Preservation Hall Jazz Band, and Grandmaster Funk.

Front man Win Butler spoke with 3voor12 earlier in June, saying that the title track off the new record was inspired by Bebey’s “The Coffee Cola Song.”

“I was working on a remix of the song, writing a completely different song around it, without even thinking about it,” he said. “It took a couple of months to even realize ‘Everything Now’ was a song.” He also addresses the song’s alleged corniness and decries corporate monetization of the internet as “hi-jacking all of human content and turning it into money.”

Everything Now lands July 28. Pre-order the album here and scroll down to see Arcade Fire’s official music video for “Electric Blue.”

Photos: Getty

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