Skateboarding magazine Thrasher has branded Justin Bieber and Rihanna ‘fucking clowns’ after the pair were spotted wearing Thrasher merch. In recent months numerous celebrities have been photographed wearing Thrasher t-shirts and hoodies, much to the distaste of the magazine.
Thrasher seem to be against the current ‘street to chic’ fashion trend, which has led to their merchandise appearing in culture magazines such as Vogue and W. Thrasher have accused a number of celebrities of ‘appropriating skater culture’, and singled out particular actors and musicians including Ryan Gosling and Justin Bieber.
In an interview with Hypebeast, Thrasher editor Jake Phelps stated: “We don’t send boxes to Justin Bieber or Rihanna or those fucking clowns,” “The pavement is where the real shit is. Blood and scabs, does it get realer than that?”
He later added: “It’s corny as shit! You can tell that people want to bite it because skateboarding is the hardest fucking thing known to mankind. I mean, Rodney Mullen: shit, come on! It’s fucking hard! It ain’t no friendship club, that’s for damn sure. And now you’ve got rappers like Lil Wayne trying to get into skateboarding. Any saturation of skateboarding into the mainstream is good, in a way, because it’s good for us. But at the same time, it’s corny as fuck.”
“What’s sad but true is that a lot of the clothing companies that suck are what’s propelling the industry right now. So now you can buy the skateboard look and look like a skater, but not ever take a hit in your life. If you’re dressed like that and you’ve never slammed on a skateboard, then you know that you’re just fucking lying to yourself, basically.”
The skater image / lifestyle has been on the fringes of popular culture for the last few decades. Millions of people worldwide enjoy all aspects of skateboarding, regardless of how well they can handle a deck. It seems strange that Thrasher, who represent a sport that has always championed individuality, should be so offended by somebody wearing a certain t-shirt.