The South by Southwest festival has been canceled. Officials have made the huge decision that this year’s festival which was set to take place in Austin, Texas, will not take place due to coronavirus fears.
The Mayor of Austin Steve Adler said on Friday that he was issuing a state of emergency that effectively canceled the event and that the decision was based on the recommendation of public health officials.
SXSW – was set to kick off on March 13th and would run through till March 22nd – and as of yesterday, officials had pushed back against mounting pressure to cancel or postpone the festival.
This will be a devastating blow to the community, last year’s festival was attended by over 400,000 people, and the local economy made in excess of $355.9 million.
This is another in the fast-growing list of cancellations of major festivals and conferences due to the impact of the coronavirus. The Mobile World Congress in Barcelona, as well as Facebook F8 and Adobe Summit, have also succumbed to fears about the fast spreading virus.
Check out this statistic, as of now, ReCode has estimated that the economic cost of tech events canceling has surpassed $1 billion.
Watch this space.