British pop star Robbie Williams has released a new single titled ‘Party Like A Russian’. It is the first track from Williams’ upcoming album ‘The Heavy Entertainment Show’.
The song centers around the concept that Russian’s are the worlds best nation when it comes to partying. Williams said of the song: “Part of the British identity is that we all believe we’re the best at partying, most nations think that of themselves. But there ain’t no party like a Russian party (sorry S Club 7).”
A new music video has been released online to accompany the song. The video features Williams stylised as a Russian oligarch, surrounded by a group of attractive female dancers.
‘The Heavy Entertainment Show’ is set to be released on November 4 via Colombia Records. The album was initially announced on a surprise TV commercial during last week’s episode of ‘The X Factor’. Williams previewed two tracks from the record titled ‘Motherfucker’ and ‘Sensational’, at his recent Apple Music Festival Show performance at the Roundhouse in London.
A number of guest writers have been involved in the creation of the new record including: Ed Sheeran, Serge Gainsbourg, Brandon Flowers, Johnny McDaid and Rufus Wainwright. Wainwright also features as a guest performer on the track ‘Hotel Crazy’.
It has been three years since Williams released his last studio album ‘Swing Both Ways’. The record gained Robbie his eleventh number one, putting him joint second with Elvis for the most ever UK number one albums at the time.
In ‘The Heavy Entertainment Show’, Williams will be looking for his tenth successive studio number one. With regards to the album title Williams explained: “I was musing over the phrase ‘light entertainment’ – all the huge TV shows from when I was a kid, 30 million people watching them, this huge shared experience of these moments called light entertainment.”
“Sometimes it can be leveled at people in a bad way, but for me that’s heavy entertainment. That’s what I’m hoping to do with this album – to have a shared experience with millions of people through the medium of light entertainment, but on steroids.”