Journey guitar player Neal Schon has released a brand new app called StraxAR that will allow Schon to share new material with fans in a unique way via iOS and Android mobile phones.
Schon said of his new venture: “Last week we launched our commerce site, NealSchonMusic.com, and promised more to come. Today we are fulfilling our promise by delivering an exciting app that gives the fans a whole new way to get closer to what we are doing.
“The platform will allow us to very quickly release material worldwide and share it in this unique way, combining it with all kinds of rewarding experiences for our fans.”
Eric Singleton CTO of Strax Technologies added: “Neal has incredible insight into how people think and feel and a creative mind that never stops. During the development process it was invaluable to have his feedback as we brought the whole concept together to deliver an experience fans will want to have again and again.”
Use of the app seems to be quite straight forward. The press release says: “To use the application, one simply launches it on their device (iPhone or Android) and points it at the “target” image. In seconds the experience begins. There is an ‘Image Targets’ button in the app that references which images are active (at the moment every major album cover that Neal Schon has played on, and any STOP sign in the country too).”
If you fancy having a play around, you can download the app by clicking here.