UK girl band Little Mix have broken yet another of The Spice Girl’s chart records. The pop collective who formed during the eight series of popular UK TV show X Factor have now broken two chart records set by The Spice Girls in the 1990s.
The quartet featuring Jesy Nelson, Jade Thirlwell, Perrie Edwards and Leigh-Anne Pinnock released their debut album ‘DNA’ in 2012. ‘DNA’ reached the Top 10 in over ten different countries and made global megastars of the group. It also saw them become the first girl band to break into the US Top 5 since The Pussycat Dolls and the beat The Spice Girls record of highest charting UK girl group.
They have now gone on to break another of The Spice Girls’ records by becoming the most certified girl group in Australian chart history after their latest single ‘Hair’ achieved platinum status.
To get a platinum record in Australia an artist has to sell over 70,000 units. Little Mix have now obtained an incredible 17 ARIA platinum certifications beating the 16 previously held by The Spice Girls.
The groups latest album ‘Get Weird’ peaked at number two in the UK album charts and went double platinum after shifting 600,000 units since its release on November 6, 2015. ‘Get Weird’ also spawned the hit single ‘Black Magic’ which spent three weeks at number one.
Outside of music, Little Mix have struck up a number of lucrative deals with clothes manufacturer Primark, hair and beauty company Schwarzkopf, toymaker Vivid and M&Ms. They are currently said to be working on their upcoming fourth album which is rumoured to be released sometime in November.
The Spice Girls were one of the biggest pop sensations of the last 20 years and were at the forefront on the ‘Girl Power’ movement of the 1990’s. Although they still have numerous pop chart records to break, Little Mix seem to be on a similar trajectory to their pop predecessors.