Former White Stripes frontman Jack White’s record label, Third Man Records is known for its individuality and the fact that it is always pushing the boundaries when it comes to delivering music. Whether it is formats or sales, the company is always looking for something new. Third Man Records next endeavour however, is easily its biggest to date.
The label is vying to become the first to play a phonographic record in space.
Taken in part from a post on the label’s website, we found the following info:
The vessel tasked with the mission — The ICARUS CRAFT — is a custom-built “space-proof” turntable attached to a high-altitude balloon designed by Kevin Carrico, who has NASA in his blood, and is responsible for assisting in the restoration of many of Third Man’s machines (Third Man Recording Booth) to working order. Kevin and the Third Man team are aided in their endeavor by SATINS (Students and Teachers in Near Space).
The record that was shot up into space will be one of the label’s own recordings: a gold-plated 12-inch master of Carl Sagan’s “A Glorious Dawn” (a moving arrangement of Sagan’s sagacious words culled from his magnificent Cosmos series, previously pressed and distributed as a 7-inch in its first year of operation in 2009).”
Third Man will host parties to celebrate the launch at the company’s Cass Corridor and Nashville locations. At the parties there will be live bands, exclusive commemorative merchandise and limited edition 12” gold vinyl copies of the 3 millionth pressing of “A Glorious Dawn”.
Also in conjunction with celebration of Third Man Records’ 7th anniversary, customers both in-store and online will receive 30% off their entire purchase.