After basically conquering the world, BRIT Award winner Florence + The Machine has been added to the growing list of stars to play at next year’s Barclaycard presents . Add to that, Platinum-selling, multiple Grammy winner Kendrick Lamar, and you have quite the lineup.
This will be a fitting return in London for Florence Welch since the huge success of the band’s 2009 debut album, Lungs. The band has gone from strength to strength and is now one of the biggest names in the music world.
Florence returned this year with the release of How Big, How Blue, How Beautiful. This became the third album to reach number one, hitting top of the charts in 7 countries including the UK and USA and was recently nominated for the Mercury Prize. Wow!
As a last minute stand in, Florence + The Machine stepped up to take on the headline spot at this year’s Glastonbury Festival when Foo Fighter’s Dave Grohl broke his leg. Not content with merely stepping in, Florence played her “proverbial pants off,” and in doing so, proved herself and the band to be one of the best live bands in the world today.
In an announcement Florence said: “It’s a real honour to headline Barclaycard presents British Summer Time Hyde Park.
“It’s an iconic place to perform, especially for a British artist. I grew up in London. All of my first gigs were here. We will put on something really special. What’s amazing is that we have free reign, so we are going to make something magical happen!”
Kendrick Lamar joins Florence + The Machine on the July 2nd show. The California native has been credited with kickstarting the hip hop resurgence. He will be for sure playing cuts from his latest album, To Pimp A Butterfly. Lamar’s album has been hailed as a masterpiece and has gained international critical acclaim.
Also joining Florence and Lamar is Jamie xx. As a founding member of seminal group The xx, Jamie won the Mercury Music Prize in 2010 for the band’s debut album, xx. Jamie has since gone on to a successful solo career, working with some of music’s biggest artists including, Adele, Alicia Keys, Radiohead, and headliners, Florence + The Machine.
As you can see, next year’s British Summer Time Hyde Park will be one of the UK’s main summer events. So, roll on next year, and we’ll keep you in the loop as more artists climb onboard to next year’s bill.