It is now officially a music streaming giant. Apple Music has now surpassed over ten million subscribers.
Apple launched the service in over 100 countries simultaneously just over six months ago last June. Spotify still remains the clear winner in numbers of subscribers, with around 20 million, but Apple Music has made its intentions very clear with the amount of signed up paid listeners to date.
Apple’s other rival in the market, Tidal, has surpassed one million subscribers, in an increasingly crowded and competitive market.
This is a real turnaround for Apple Music. The service got off to a very shaky beginning when it was rumored that the initial plans were to include not paying artists for listens during a subscribers’ unpaid trial period.
Quickly jumped on by Taylor Swift, she wrote an open letter to Apple shortly before the launch in June. She urged the technology giant to reconsider the policy with regards to artist’s payment.
Prior to Apple Music’s launch, Eddy Cue, senior vice president of Internet Software, released a statement announcing a change of heart: “We’ve been hearing a lot of concern from indie artists about not getting paid during the three-month trial period, which was never our intent. We never looked at it as not paying them. We had originally negotiated these deals based on paying them a higher royalty rate on an ongoing basis to compensate for this brief time. But when I woke up this morning and saw what Taylor had written, it really solidified that we needed to make a change. And so that’s why we decided we will now pay artists during the trial period and we’ll also keep the royalty rate at the higher rate.”
Only time will tell, but if the success of Apple’s iTunes service is anything to go by, it will only be a matter of time before Apple take center stage as the leader of online music streaming.